The Final Cut: Inside the Bitcoin Deck of Cards

The Final Cut: Inside the Bitcoin Deck of Cards

by Jake Mcdonald

A deck of cards. Fifty-two faces. One chain.

This isn’t just a collector’s item—it’s a living mythology of Bitcoin. Each suit in this hand-forged deck tells a story: of builders and breakers, prophets and punks, memes and monetary revolutions. From code-slinging cypherpunks to memetic firebrands, every card captures the spirit of those who shaped Bitcoin’s ecosystem—not just as individuals, but as archetypes.

 

♣ Clubs – The Builders & Innovators

They write the rules. Literally.

Clubs are core devs, cryptographers, and protocol pioneers. From Satoshi’s genesis to SegWit and Lightning, they’ve written the code that runs the network. Some are visible. Others work in silence. All shape Bitcoin at the atomic level.

They don’t tweet. They don’t hype.
They push commits.

♠ Spades – The Communicators

They carry the signal.

Spades are the authors, educators, and podcasters who gave Bitcoin a language. They translate code into meaning—why scarcity matters, how proof-of-work defends freedom, what hard money looks like in a broken world.

Without them, Bitcoin stays in the GitHub repo.
With them, it spreads.

  • ♣ A – Satoshi Nakamoto 

    The Architect

    Satoshi Nakamoto is the anonymous inventor of Bitcoin—author of the whitepaper, creator of the Genesis Block, and initiator of a monetary experiment that has now outgrown its mysterious creator. By combining existing cryptographic tools—digital signatures, proof-of-work, and distributed networks—Satoshi solved the long-standing problem of double-spending without a trusted intermediary. In doing so, they created a system of money that operates without rulers, borders, or banks.

    But perhaps Satoshi’s greatest contribution wasn’t just the invention—it was the exit. By walking away, never cashing out, and never revealing an identity, Satoshi prevented the protocol from becoming centralized around personality or power. That absence became a kind of discipline: a warning against hero worship, a reminder that Bitcoin is ruled by code and consensus—not charisma. Satoshi left us with the blueprint, then disappeared into it.

  • ♣ K – Hal Finney

    The First Runner

    Hal Finney was the first person to receive a Bitcoin transaction—sent directly from Satoshi—and one of the earliest developers to contribute meaningfully to the project. A renowned cryptographer and veteran of the cypherpunk movement, Hal brought both technical insight and ethical conviction to Bitcoin’s early days. His advocacy for privacy, freedom, and digital cash long preceded the protocol itself.

    Even after his ALS diagnosis, Hal remained a voice of optimism, helping shape early Bitcoin discourse with dignity and precision. His famous “Running Bitcoin” tweet marks the beginning of Bitcoin’s real-world existence. Though frozen in body, his mind remained active and visionary to the end. Hal’s legacy is both technical and moral: a reminder that Bitcoin’s future depends on those who carry the flame without ego.

  • ♣ Q – Elizabeth Stark

    The Lightning Queen

    Elizabeth Stark is one of the key figures behind Bitcoin’s second layer: the Lightning Network. As co-founder and CEO of Lightning Labs, she’s helped bring scalability, speed, and experimentation to Bitcoin’s ecosystem—allowing for near-instant transactions with minimal fees. Her leadership has been instrumental in making Lightning not just a theory, but a living infrastructure.

    What sets Stark apart is her ability to bridge technical credibility with cultural understanding. She champions sovereignty, decentralization, and open networks, while also building real tools for developers and businesses. In a space often dominated by abstract ideology or speculative hype, Stark has been a grounding force—pushing forward the vision of Bitcoin as programmable money without compromise.

  • ♣ J – Pieter Wuille

    The Monk of Code

    Pieter Wuille is one of Bitcoin’s most respected and influential core developers. His contributions include co-authoring Segregated Witness (SegWit), BIP32 (Hierarchical Deterministic Wallets), and the Taproot upgrade—all major advancements in Bitcoin’s scalability, security, and privacy. His style is quiet, disciplined, and deeply mathematical, earning him a reputation as a monk-like figure in the dev community.

    Beyond any single contribution, Pieter helped formalize and professionalize the process of Bitcoin development. He brought rigor, patience, and transparency to the BIP process, helping ensure Bitcoin evolves slowly but securely. In a space often flooded with noise and ego, Pieter’s code speaks louder than any Twitter thread ever could.

  • ♣ 10 – Adam Back

    The Keeper of Proofs

    Adam Back is the creator of Hashcash, a proof-of-work algorithm that directly inspired Bitcoin’s mining mechanism. Mentioned by name in the Bitcoin whitepaper, Back’s early research into digital scarcity and anti-spam tools laid foundational groundwork for what would become Bitcoin’s consensus model. Long before most people understood the value of digital cash, Adam was already building its key components.

    As CEO of Blockstream, he’s played a central role in supporting Bitcoin development and pushing forward advanced projects like sidechains, federated finance, and privacy tools. Though sometimes seen as controversial due to his strong positions, Back remains a fiercely principled Bitcoiner—committed to self-sovereignty, sound money, and the cypherpunk ethos.

  • ♣ 9 – Nick Szabo 

    The Philosopher Engineer

    Nick Szabo is one of the intellectual godfathers of Bitcoin. Long before Satoshi’s whitepaper, Szabo proposed the concept of “bit gold”—a decentralized digital currency system that shares striking similarities with Bitcoin. His deep work on smart contracts, trust minimization, and the legal history of money helped lay the theoretical groundwork for decentralized money as a concept.

    But Szabo’s legacy isn’t just technical—it’s philosophical. He provided Bitcoin with a robust intellectual defense, connecting cryptographic innovation to centuries of monetary theory. Through blog posts, essays, and talks, he taught Bitcoiners to think deeply about sovereignty, law, and property. Even today, his ideas remain foundational for those trying to understand why Bitcoin matters beyond the price chart.

  • ♣ 8 – Matt Corallo

    The Bridge-Builder

    Matt Corallo has quietly played one of the most essential roles in Bitcoin’s infrastructure and early community-building. A prolific developer, he contributed to Bitcoin Core, co-founded Blockstream, and created tools like the Bitcoin FIBRE protocol and BetterHash, helping improve mining decentralization and node performance. His technical work has consistently focused on interoperability and resilience.

    What makes Corallo vital is his emphasis on reducing friction—not just in code, but between factions. He’s often acted as a bridge between miners and developers, business and protocol, stability and experimentation. At a time when schisms threatened Bitcoin’s future, Corallo’s tools and temperament helped hold the network together.

  • ♣ 7 – Greg Maxwell

    The Cryptic Craftsman

    Greg Maxwell is a cryptographic powerhouse whose impact on Bitcoin is immense but often underappreciated outside developer circles. Co-founder of Blockstream and one of the lead contributors to Bitcoin Core, Maxwell helped conceptualize and implement privacy-enhancing technologies like Confidential Transactions and CoinJoin, and was a key advocate for SegWit.

    Known for his sharp intellect and sharper tongue, Maxwell’s technical contributions are matched by his fierce commitment to Bitcoin’s uncompromising vision. He has little patience for hype or shortcuts—and that’s exactly what made his influence so important. Maxwell’s fingerprints are all over Bitcoin’s more subtle, durable strengths—especially in its defense against centralization.

  • ♣ 6 – Luke Dashjr

    The Zealot Dev

    Luke Dashjr is one of Bitcoin’s longest-contributing developers and perhaps its most openly religious. His role in maintaining Bitcoin Core and his unwavering adherence to Bitcoin’s original vision have made him a polarizing figure—but also a guardian of orthodoxy. He’s often the loudest voice against protocol bloat, unnecessary changes, or anything he views as compromising decentralization.

    Luke represents a critical force in Bitcoin: the conservative current that pushes back against reckless innovation. While not everyone agrees with his views, few dispute his influence in keeping Bitcoin’s development slow, stable, and secure. In a world chasing fast growth, Dashjr insists on spiritual and technical purity—a reminder that Bitcoin is as much a discipline as it is a tool.

  • ♣ 5 – Jimmy Song

    The Preacher of Code

    Jimmy Song has been one of Bitcoin’s most vocal educators, teaching thousands of developers through books, workshops, and public speaking. With his signature cowboy hat and no-nonsense approach, Song emphasizes the importance of long-term thinking, personal responsibility, and decentralized money rooted in sound principles.

    Song’s greatest impact may be cultural: helping to define a Bitcoin-native ethic that values proof-of-work—not just computationally, but morally. He bridges the technical and the ideological, advocating for a Bitcoin that resists both Wall Street co-option and crypto hype cycles. His unapologetic stance helps newer Bitcoiners see the protocol as a cause, not a product.

  • ♣ 4 – Thaddeus Dryja

    The Channeler

    Thaddeus Dryja is one half of the duo behind the Lightning Network whitepaper, co-authoring the original vision for Bitcoin’s most prominent scaling solution. While others debated block size wars, Dryja looked ahead—toward off-chain networks that could preserve decentralization while enabling micropayments and speed.

    Though less publicly known than others on this list, Dryja’s work fundamentally changed how Bitcoin could be used. By introducing a layer of abstraction on top of the base chain, he opened the door to experimental payments, new UX flows, and broader applications—all without compromising Bitcoin’s core. His ideas became the channel through which Bitcoin evolved.

  • ♣ 3 – Joseph Poon 

    The Architect of Lightning

    Alongside Thaddeus Dryja, Joseph Poon co-authored the Lightning Network whitepaper, catalyzing an entirely new phase of Bitcoin development. Poon’s contributions were not just technical but architectural—he offered a framework for scaling Bitcoin while preserving its foundational values: censorship resistance, decentralization, and final settlement.

    Poon’s work signaled a turning point in the Bitcoin narrative. He helped move the conversation beyond limitations toward layered innovation. Lightning Network isn’t just a scaling fix—it’s a proof of faith in Bitcoin’s long-term utility. Poon helped reframe the question from “Can Bitcoin scale?” to “How do we scale it without compromise?”

♣ 2 – Olaoluwa Osuntokun

The Node Whisperer

Olaoluwa “Laolu” Osuntokun is the lead developer and co-founder of Lightning Labs, and the primary architect of lnd, one of the major implementations of the Lightning Network. His code makes Lightning usable for developers, exchanges, and merchants around the world. Without Laolu’s engineering brilliance and leadership, the promise of Lightning may never have moved from whitepaper to production.

Beyond implementation, Osuntokun is a passionate advocate for building resilient, open, and decentralized infrastructure. He speaks often about the philosophical alignment between Lightning’s peer-to-peer architecture and Bitcoin’s founding values. In many ways, he’s the heartbeat of Lightning’s engineering culture—translating high-level vision into high-throughput code.

  • ♠ A – Andreas Antonopoulos

    The Evangelist

    Andreas Antonopoulos is arguably the single most important educator in Bitcoin’s history. In the early years, when public understanding was low and skepticism was high, Andreas brought clarity, passion, and accessibility to the protocol. His talks, lectures, and books like Mastering Bitcoin gave both technical and non-technical audiences a way in—teaching not just how Bitcoin works, but why it matters.

    What made Andreas so influential wasn’t just his knowledge—it was his conviction. He treated Bitcoin as more than a payment system; he presented it as a tool for human rights, for sovereignty, for the unbanked and disenfranchised. He was Bitcoin’s first great public defender—not against governments or banks, but against misunderstanding. For thousands, he was the orange pill.

  • ♠ K – Saifedean Ammous

    The Scribe of Scarcity

    Saifedean Ammous reframed Bitcoin not as a tech product, but as hard money—a monetary revolution rooted in economic history. His book The Bitcoin Standard became one of the most widely read and debated texts in the Bitcoin space. It didn’t explain how Bitcoin works—it explained why fiat fails, and why Bitcoin, with its fixed supply and decentralized nature, was the logical successor to gold.

    Saifedean’s greatest impact was anchoring Bitcoin in time-tested economic principles. He introduced concepts like time preference and sound money to a generation of Bitcoiners, many of whom had never encountered Austrian economics. While his tone can be divisive, his arguments helped transform Bitcoin from a speculative asset into a monetary philosophy.

  • ♠ Q – Lyn Alden

    The Oracle of Macro

    Lyn Alden is a macroeconomic analyst who brought a new level of intellectual rigor to Bitcoin’s intersection with traditional finance. Her deep dives—full of historical data, chart analysis, and clear reasoning—helped bridge the gap between Wall Street and the orange coin. She wasn’t an evangelist; she was an analyst who took Bitcoin seriously and treated it as a valid asset class.

    Her work helped Bitcoin gain credibility among conservative investors and finance professionals who needed more than memes or ideology. Lyn’s presence also brought balance to a discourse that often veers toward absolutism—showing that a grounded, data-driven voice can still be radically pro-Bitcoin. In doing so, she became one of the protocol’s most trusted interpreters.

  • ♠ J – Marty Bent

    The Chronicler

    Marty Bent has documented the Bitcoin revolution in real-time through his daily newsletter Marty’s Bent and podcast Tales from the Crypt. His style is raw, unfiltered, and steeped in the ethos of Bitcoin maximalism. Through hundreds of interviews and essays, he has curated and amplified voices across the space—from core devs to plebs to entrepreneurs.

    Marty’s influence lies in consistency and curation. He’s not just a content creator; he’s a cultural node, helping shape the tone and topics of Bitcoin discourse. Whether he’s warning about surveillance risks, mocking central banks, or celebrating privacy tools, Marty keeps the signal strong for the growing community that refuses to dilute Bitcoin’s message.

  • ♠ 10 – Robert Breedlove 

    The Mystic of Money

    Robert Breedlove approaches Bitcoin through a philosophical and metaphysical lens, framing it as a discovery more than an invention—something akin to digital truth. His essays and interviews often explore time, sovereignty, entropy, and the nature of property, elevating Bitcoin discourse into deeply existential territory. He’s not just explaining how Bitcoin works—he’s exploring what it means.

    His series What is Money? turned long-form interviews with thinkers like Michael Saylor into viral intellectual content. Love him or roll your eyes at the mysticism, Breedlove has successfully carved out a space for Bitcoin as a civilizational force. He helped popularize the idea that Bitcoin is not merely financial infrastructure—it’s philosophical architecture.

  • ♠ 9 – Alex Gladstein

    The Human Rights Herald

    Alex Gladstein, Chief Strategy Officer at the Human Rights Foundation, has relentlessly tied Bitcoin to global freedom movements. While others talk about price or tech, Gladstein talks about why Bitcoin matters to people in authoritarian regimes, inflation-plagued economies, and surveillance states. He’s turned Bitcoin into a geopolitical weapon—for good.

    Through articles, interviews, and policy advocacy, Gladstein has expanded Bitcoin’s moral argument. He’s made it impossible to dismiss the protocol as just a rich man’s toy or tech bro Ponzi. His work ensures that human rights remain at the center of Bitcoin’s value proposition. In his framing, Bitcoin isn’t just a store of value—it’s a tool for liberation.

  • ♠ 8 – Parker Lewis

    The Strategist

    Parker Lewis, best known for his writing series Gradually, Then Suddenly, helped build the intellectual firewall that guards Bitcoin against mainstream misunderstanding. His essays dismantled FUD (fear, uncertainty, and doubt) with surgical clarity—whether the topic was energy use, volatility, or the ability to scale. He has become one of Bitcoin’s clearest internal thinkers: uncompromising, yet deeply rational.

    Parker’s greatest contribution is helping Bitcoiners sharpen their beliefs. His writing doesn’t cater to outsiders—it forges conviction from the inside. As a strategist at Unchained Capital, he helped operationalize these ideas into practical tools for custody and financial sovereignty. In the noise of crypto hype cycles, Parker made Bitcoin sound like common sense.

  • ♠ 7 – Preston Pysh

    The Connector

    Preston Pysh brought Bitcoin to a wider financial audience through the lens of value investing and macro strategy. Formerly focused on Warren Buffett–style stock analysis, Pysh made a public pivot into Bitcoin and began integrating it into his broader educational efforts through The Investor’s Podcast network. For many traditional investors, he was a trusted gateway into the world of hard money.

    What makes Preston unique is his ability to contextualize Bitcoin within a larger story about debt, fiat decay, and capital misallocation. He doesn’t lead with ideology—he leads with returns and risk analysis. As a result, he’s become a translator between two worlds: legacy finance and the Bitcoin-native future. He made Bitcoin a portfolio thesis, not just a tech bet.

  • ♠ 6 – Natalie Brunell

    The Rose of the Airwaves

    Natalie Brunell is one of the most visible female voices in Bitcoin media, known for her insightful interviews on the Coin Stories podcast. With a background in investigative journalism, she brings a professional polish and clarity to a space that often suffers from either technical opacity or bro-y bombast. Her presence has brought new voices and a human touch to the narrative.

    More than just a host, Brunell is a storyteller. She weaves guests’ personal journeys with broader themes of financial sovereignty, distrust in central banks, and cultural shifts. Her impact is in making Bitcoin personal—something you feel as well as understand. In doing so, she’s helped normalize Bitcoin for mainstream audiences while staying rooted in its core values.

  • ♠ 5 – Guy Swann

    The Reader of All Things

    Guy Swann made a name for himself by giving voice—literally—to Bitcoin’s most important ideas. Through his podcast Bitcoin Audible, he narrates articles, essays, and papers from across the ecosystem, creating a running oral history of the movement. His work has made it possible for thousands of people to absorb deep Bitcoin thought while driving, walking, or working.

    But Swann’s impact goes deeper than narration. By carefully selecting what he reads—and by adding thoughtful commentary—he helps elevate the best thinking and sideline the noise. In an age of TikTok finance and low-attention-span media, Guy Swann has become a high-signal curator for the serious Bitcoiner. He made the canon portable.

  • ♠ 4 – Peter McCormack 

    The Mouth of Bedford

    Peter McCormack is Bitcoin’s pub landlord, rabble-rouser, and self-proclaimed “average guy” who became one of the most influential voices in the space. As host of What Bitcoin Did, he’s interviewed nearly every major player in the Bitcoin world—from devs to CEOs to philosophers—bringing the protocol’s complexity to a mainstream audience with humor, bluntness, and a distinct British edge.

    McCormack’s impact lies in his accessibility. He doesn’t pretend to be a technical expert or economic theorist—instead, he represents the curious, skeptical everyman asking the questions others might be too proud to ask. His ownership of Real Bedford Football Club and promotion of Bitcoin through grassroots efforts show that adoption isn’t just code or capital—it’s community, sweat, and a little bit of punk rock.

  • ♠ 3 – Nic Carter

    The Data Knight

    Nic Carter brought data science to the front lines of Bitcoin advocacy. With a background in venture capital and academic rigor, Carter used charts, models, and metrics to defend Bitcoin against lazy journalism and bad-faith critiques—particularly around energy usage and centralization. He created frameworks that gave the Bitcoin community real ammunition in public debate.

    Beyond analytics, Nic helped shape the conversation around Bitcoin’s environmental impact with nuance, pushing back against simplistic ESG narratives. He was also instrumental in creating Coin Metrics, which became a go-to source for on-chain data. Carter’s voice is both sharp and surgical—he doesn’t just argue for Bitcoin, he dissects opposition with spreadsheets and receipts.

♠ 2 – Shinobi

The Depth Dweller

Shinobi is one of the most technically rigorous educators in the Bitcoin space, known for his deep dives into protocol mechanics, privacy enhancements, and governance risks. Often overlooked by mainstream audiences, Shinobi’s work is a lighthouse for those trying to truly understand how Bitcoin ticks beneath the surface.

He rarely seeks the spotlight, but when he speaks (or writes), serious developers and power users listen. Shinobi reminds the community that technical depth matters—and that without it, Bitcoin’s decentralization and security could quietly erode. He’s a guardian of complexity in an age of simplification, and a reminder that not all orange pills are easy to swallow.

♦ Diamonds – The Entrepreneurs

They scale belief into action.

Diamonds build companies, raise capital, and fund infrastructure. From exchanges to sovereign adoption, they’ve brought Bitcoin from cypherpunk dreams to boardrooms and nation-states. Some failed. Some fell. But all moved the Overton window.

They bet balance sheets.
They build on conviction.

♥ Hearts – The Cultural Catalysts

They gave Bitcoin a soul.

Memers, artists, designers, and misfits. Hearts shaped the vibe. They forged icons, slogans, inside jokes, and holy wars. They made it feel alive—less protocol, more culture. They weaponized aesthetics and humor in defense of truth.

They mint memes.
They move minds.

  • ♦ A – Michael Saylor

    The Corporate Crusader

    Michael Saylor changed the game when he converted MicroStrategy’s treasury into Bitcoin, marking the first major corporate adoption of Bitcoin as a primary reserve asset. In doing so, he didn’t just buy bitcoin—he created a playbook. His thesis: inflation is theft, fiat is melting ice, and Bitcoin is the lifeboat. It was bold, loud, and unprecedented.

    What followed was a wave of corporate curiosity and institutional awareness. Saylor became Bitcoin’s most polished and relentless promoter—speaking in metaphors, quoting Genghis Khan, and framing Bitcoin as a moral imperative. Through his interviews, keynotes, and billion-dollar buys, he legitimized Bitcoin in the eyes of boardrooms and balance sheets. He made conviction look like capital strategy.

     

  • ♦ K – Jack Dorsey

    The Builder King

    Jack Dorsey didn’t just believe in Bitcoin—he restructured his life and his companies around it. After founding Twitter and Square (now Block), Dorsey increasingly prioritized Bitcoin’s development, seeing it as a path to global financial freedom. Under his leadership, Block launched initiatives like Spiral, TBD, and open-source hardware wallets—all focused solely on Bitcoin.

    Dorsey’s importance lies in his long-view commitment. While others diversified into “crypto,” he doubled down on Bitcoin as the singular monetary revolution worth building for. He’s invested in education, privacy tech, and open protocols—not chasing hype, but laying foundations. As both billionaire and builder, Dorsey lent Bitcoin something rare: sustained, principled leadership at scale.

  • ♦ Q – Cathie Wood

    The Visionary Matron

    Cathie Wood was one of the first major fund managers to embrace Bitcoin as a core thesis of innovation. Through ARK Invest, she treated Bitcoin not as a risky outlier, but as a generational breakthrough—comparable to the internet or AI. Her firm issued bullish price targets, modeled Bitcoin’s potential across time horizons, and bought in while traditional finance stayed skeptical.

    Her impact has been most profound in shifting sentiment on Wall Street. Wood’s endorsement didn’t just move markets—it gave traditional investors permission to take Bitcoin seriously. In a sea of cautious voices, she spoke like a visionary. Her thesis wasn’t just about price appreciation—it was about disruption, decentralization, and investing in a future shaped by open systems.

  • ♦ J – Anthony Pompliano

    The Promoter

    Anthony “Pomp” Pompliano brought Bitcoin into the media age. Through his daily newsletter, podcast, and massive online following, he turned macro trends and market signals into digestible Bitcoin narratives. His background in venture capital and military discipline gave him a polished, aggressive style that resonated with both boomers and millennials alike.

    Pomp’s real impact has been distribution. He helped move the Overton window of Bitcoin discourse into business schools, CNBC panels, and family offices. Whether or not you like his style, he did what few others could: sell Bitcoin without selling out. He helped normalize bullishness. He made orange-pilling a profession.

  • ♦ 10 – Samson Mow

    The State Layer Strategist

    Samson Mow took Bitcoin diplomacy global. As the former CSO of Blockstream and founder of Jan3, he focused on nation-state adoption, mining infrastructure, and long-term sovereignty. His fingerprints are all over the El Salvador Bitcoin story—from behind-the-scenes coordination to public narrative shaping. He thinks in decades, and in terms of countries—not just companies.

    Mow’s focus on “Bitcoin as infrastructure” helped elevate the conversation beyond number-go-up. He talks about passports, volcano bonds, citizenship, and defense policy. For him, Bitcoin isn’t just a store of value—it’s a foundation for nation-building. He’s less concerned with conference applause than with getting the next country to plug in.

  • ♦ 9 – Balaji Srinivasan

    The Prophet of the Network State

    Balaji Srinivasan is one of the most provocative minds to align with Bitcoin, viewing it not just as money, but as the seed of a post-nation world. A technologist and former Coinbase CTO, his vision spans beyond Bitcoin maximalism into what he calls the “Network State”—cloud-native communities with their own currencies, identities, and governance.

    Balaji’s significance lies in reframing Bitcoin as part of a broader civilizational shift. He doesn’t just talk about decentralization—he sketches the end of traditional sovereignty. Through essays, tweets, and the book The Network State, he’s encouraged Bitcoiners to think bigger. To him, Bitcoin isn’t the endpoint—it’s the zero-to-one moment for a new society.

  • ♦ 8 – Caitlin Long

    The Defender of Custody

    Caitlin Long has fought for Bitcoin’s legitimacy where it’s often most vulnerable: in law and regulation. A 22-year Wall Street veteran turned Bitcoiner, she founded Custodia Bank in Wyoming with the aim of creating a Bitcoin-native, fully reserved financial institution. Her legal acumen and policy work have shaped real-world legislation to protect Bitcoin businesses and consumers.

    What makes Long invaluable is her ability to work within the system without compromising Bitcoin’s principles. She speaks fluent regulator and Bitcoiner. Her fight for clarity around custody, solvency, and charter structures has elevated the standard for Bitcoin banking—and served as a bulwark against the contagion of crypto fraud.

  • ♦ 7 – Jack Mallers

    The Street Kid

    Jack Mallers brought the fire. As CEO of Strike, he helped introduce Lightning payments to a global audience—including the government of El Salvador. With a hoodie, a mission, and an attitude straight out of Chicago, Mallers pitched Bitcoin not to VCs, but to the people. His product made it real; his voice made it resonate.

    Mallers’ impact is cultural as much as technical. He made Lightning cool. He turned Bitcoin into a rallying cry for monetary rebellion, especially among young people. Whether he’s testifying before the IMF or screaming about freedom in a livestream, Mallers made one thing clear: this isn’t just software—it’s war.

  • ♦ 6 – Barry Silbert

    The Whale Banker

    Barry Silbert was one of Bitcoin’s earliest institutional backers. As the founder of Digital Currency Group (DCG), he helped create a sprawling ecosystem of investments—including Grayscale, Genesis, and Coindesk. His firms gave financial institutions on-ramps to Bitcoin exposure long before ETFs were even considered.

    Silbert’s role is foundational but complicated. His early contributions to market infrastructure were vital, helping bridge traditional capital to Bitcoin markets. But DCG’s entanglement with failed lenders and opaque balance sheets also raised hard questions about trust and transparency. In many ways, Silbert is the first case study in how traditional finance and Bitcoin can both mix—and clash.

  • ♦ 5 – Rodolfo Novak

    The Hardware Purist

    Rodolfo Novak, co-founder of Coinkite, is one of the most respected builders in the realm of Bitcoin self-custody and secure hardware. From the Coldcard wallet to OpenDime and Seedplate, Novak’s work has consistently focused on arming individuals with tools to hold their own keys—without compromise, without middlemen, and without fluff. His products are opinionated, robust, and proudly Bitcoin-only.

    But Novak’s influence goes beyond products—it’s aesthetic and ideological. He champions minimalism, sovereignty, and adversarial thinking in both hardware and culture. Through subtle provocations and sharp design, he’s helped define what Bitcoin-native craftsmanship looks like: elegant, paranoid, and unapologetically offline. In a sea of Web3 noise, Novak builds quiet weapons for a loud revolution.

  • ♦ 4 – Alex Mashinsky

    The Fallen Banker

    Alex Mashinsky is a cautionary tale. As the founder of Celsius, he promised yield, safety, and simplicity—while building a business model rooted in unsustainable risk. He marketed himself as a protector of retail investors, but in the end, left billions in losses and a crater in Bitcoin’s reputation by association.

    Mashinsky’s rise and fall forced the Bitcoin community to grapple with questions of trust, transparency, and crypto contamination. His story is a reminder that Bitcoin’s ethos—don’t trust, verify—applies just as much to people as it does to code. If nothing else, he’s a lesson encoded in market scars.

  • ♦ 3 – Brian Armstrong

    The Innovator

    Brian Armstrong, cofounder and CEO of Coinbase, played a pivotal role in onboarding millions of people into Bitcoin, especially in the United States. At a time when buying, storing, and trading bitcoin was intimidating for the average person, Coinbase offered a frictionless, user-friendly experience that helped bring Bitcoin into the mainstream. For many early retail investors, Armstrong was the first trusted interface between them and the protocol.

    His legacy, however, is deeply contested within the Bitcoin community. Coinbase embraced altcoins, custodial services, and regulatory partnerships that many Bitcoiners argue dilute the core principles of decentralization and sovereignty. Armstrong represents the paradox of Bitcoin’s success—growth through convenience, but at the cost of ideological purity. He helped expand Bitcoin’s reach, but in doing so, exposed the battle between adoption and ethos.

♦ 2 – Naval Ravikant

The Philosopher Angel

Naval Ravikant may not be a Bitcoin builder or evangelist in the conventional sense, but his early investment and philosophical backing gave Bitcoin elite credibility. Known for his writings on wealth, leverage, and the internet, Naval framed Bitcoin as permissionless equity—a tool for individual empowerment in an increasingly centralized world.

His influence has been subtle but strong. By lending his voice early, Naval helped align Bitcoin with a broader tech-entrepreneurial worldview. He didn’t just orange-pill people—he helped them see Bitcoin as not just a hedge or bet, but as a new form of ownership and independence in the digital age.

  • ♥ A – Bitcoin Meme Hub 

    The Unseen Choir

    Bitcoin Meme Hub isn’t a single person—it’s a swarm. A collective of meme-makers, Twitter snipers, and cultural insurgents who have shaped the Bitcoin narrative from the shadows. Their work isn’t academic or technical—it’s instinctual, viral, and emotionally charged. Through simple images and clever slogans, they’ve spread complex ideas like “not your keys, not your coins” to millions.

    Their impact is impossible to quantify but undeniable. They’ve defended Bitcoin through bear markets, ridiculed bad actors, and kept the community laughing while staying ideologically aligned. When history is written, it will overlook memes—but in practice, these fire tweets, shitposts, and viral dunks have onboarded more people than any whitepaper ever did.

  • ♥ K – Max Keiser

    The Crusader

    Max Keiser, returning here from Diamonds, earns his place in Hearts not for building infrastructure—but for burning bridges. As a cultural warrior, he has defended Bitcoin with near-religious fervor, deploying satire, venom, and an unwavering moral compass. His broadcasts, interviews, and tweets consistently frame Bitcoin as a revolution—not a trade.

    Keiser’s style is confrontational and unpolished, but that’s precisely what makes him essential. He doesn’t care about Wall Street’s approval. He doesn’t hedge his bets. In a world of equivocators, Max is a conviction maximalist who understands that culture precedes capital. He gave Bitcoin a voice that couldn’t be ignored.

  • ♥ Q – Stacy Herbert

    The Firecracker

    Stacy Herbert, Max Keiser’s partner in life and mission, has infused Bitcoin culture with creative elegance and myth-making flair. Whether through media production, documentaries, or visual iconography, Herbert helped build Bitcoin’s cultural scaffolding—elevating it from a nerdy protocol to a narrative force. She co-created The Keiser Report and continues to contribute to Bitcoin storytelling from El Salvador.

    Herbert’s impact lies in the unseen work: curation, mood-setting, context-building. She helped frame Bitcoin not just as an economic tool, but as an artistic and spiritual phenomenon. Her presence reminds us that culture isn’t just what’s said—it’s how it’s styled, remembered, and reimagined. She gave Bitcoin a sacred frame.

  • ♥ J - @BitcoinMagazine

    The Archivist

    Bitcoin Magazine, co-founded by Vitalik Buterin (pre-Ethereum), has become the canonical record-keeper of Bitcoin’s evolution. From early technical posts to today’s global conference empire, the brand has served as both a news hub and cultural anchor. When Twitter is chaos and Reddit is noise, Bitcoin Magazine is the calm scroll of record.

    Beyond information, the magazine helped crystallize Bitcoin’s identity through events, posters, editorials, and publishing. It gave coherence to a decentralized swarm. In a protocol without leaders, Bitcoin Magazine played the role of curator, chronicling its myths, milestones, and moments—ensuring Bitcoin would not only be coded, but remembered.

  • ♥ 10 – BTC Pay Server

    The Open Merchant

    BTCPay Server is open-source infrastructure, but its impact is deeply cultural. Created by Nicolas Dorier in response to BitPay’s centralizing tendencies, it embodies the punk ethos of Bitcoin sovereignty: “Don’t like the rules? Fork it.” BTCPay empowers merchants to accept Bitcoin without intermediaries, KYC, or custodial risk.

    Its significance is symbolic as much as functional. BTCPay represents Bitcoin in practice—a tool for everyday sovereignty. It reinforces the idea that we don’t need permission to build—and that real decentralization isn’t a feature, it’s a philosophy. In a world of paywalls and platforms, BTCPay is pure protocol power.

  • ♥ 9 – Knut Svanholm

    The Poet of Proof-of-Work

    Knut Svanholm approaches Bitcoin like a mystic mathematician. His writing style—circular, fractal, and meditative—explores the philosophical and metaphysical implications of proof-of-work. Books like Sovereignty Through Mathematics and Bitcoin: Everything Divided by 21 Million helped inject poetic gravity into what could otherwise be seen as dry economic theory.

    Knut’s influence lies in deepening the spiritual layer of Bitcoin. He doesn’t just describe the protocol—he interprets it like scripture. His work invites readers to experience Bitcoin as a cosmic principle: finite, incorruptible, and elegantly brutal. For many, his writing transformed Bitcoin from software into something sacred.

     

  • ♥ 8 – Gigi

    The Monk of Meaning

    Gigi is a pseudonymous philosopher-engineer whose writing and code contributions have helped define Bitcoin’s spiritual and epistemological dimensions. His essay 21 Lessons and articles on time, energy, and entropy have become foundational texts for orange-pilled deep thinkers. He approaches Bitcoin with reverence, depth, and a sense of cosmic alignment.

    In Gigi’s worldview, Bitcoin is not just money—it’s a mirror of truth, thermodynamics, and time. His blend of poetic clarity and cryptographic literacy gives Bitcoin an intellectual sacredness. He’s not a hype man or a pundit—he’s a quiet scribe at the base of the timechain, etching meaning into the blocks.

  • ♥ 7 – Pubby

    The Voice of the Memes

    Pubby is a cultural battering ram—unfiltered, maximalist, and gloriously loud. His memes hit hard, his Twitter feed is relentless, and his commitment to Bitcoin’s core values never wavers. He’s not here to debate. He’s here to obliterate fiat cope and make you laugh while doing it.

    Pubby represents the heartbeat of the pleb movement. He’s not a VC, dev, or journalist—he’s one of us. His work channels the collective fire of the orange-pilled base, turning culture into combat. When the enemies of Bitcoin show up, Pubby doesn’t reach for facts—he reaches for memes. And more often than not, he wins.

  • ♥ 6 – Fractal Encrypt

    The Sculptor of the Chain

    FractalEncrypt creates physical art that encodes Bitcoin’s ethos in metal, wood, and geometry. His Full Node Sculpture—a beautifully intricate brass design with block data and node architecture—is more than an object. It’s a monument. A way of turning invisible software into tangible presence.

    His work bridges the digital and physical, reminding us that Bitcoin’s power extends beyond cyberspace. By engraving timechain data into real-world objects, FractalEncrypt gives material weight to digital value. He’s not just making art—he’s immortalizing protocol. In a way, his sculptures are nodes of meaning in their own right.

  • ♥ 5 – John Carvalho

    The Provoker

    John Carvalho thrives in confrontation. Whether calling out centralized exchanges or poking holes in altcoin narratives, he serves as a Bitcoin immune system—attacking bullshit wherever it appears. As the founder of Synonym, he’s working to build a Bitcoin-native ecosystem that resists legacy integration and builds from first principles.

    John’s tone is often harsh, but his message is consistent: Bitcoin doesn’t need your approval, your compromise, or your corporate capture. He’s a necessary disruptor—part troll, part truth-teller—who forces the community to stay honest and alert. In a movement threatened by dilution, he’s an agent of purity.

  • ♥ 4 – Dan Held 

    The Meme Machine

    Dan Held has been one of the most effective evangelists in Bitcoin’s marketing renaissance. A longtime Bitcoin veteran and former head of growth at Kraken, Held made a name for himself by simplifying Bitcoin’s message and pushing it into mainstream consciousness. Through threads, articles, podcasts, and conference appearances, he helped frame Bitcoin as digital gold and positioned it as the logical successor to fiat and legacy finance.

    What sets Held apart is his understanding of narrative leverage. He knows that ideas, not just code, win hearts. While his takes have occasionally sparked debate within the community, his overall impact has been to professionalize Bitcoin’s image—making it palatable to newcomers without abandoning its core message. He helped turn “store of value” from a technical description into a cultural meme, and made sure Bitcoin always had a seat at the table when big ideas about money were being discussed.

  • ♥ 3 – LaserHodl 

    The Defender

    LaserHodl is one of Bitcoin’s most incendiary cultural voices—a pseudonymous maximalist whose writing and commentary cut through noise with surgical intensity. Through essays, longform tweets, and appearances on podcasts, he’s framed Bitcoin not just as sound money, but as the only tool left capable of preserving truth, time, and sovereignty in a decaying world. His work channels a kind of prophetic urgency that resonates deeply with Bitcoiners focused on long time horizons.

    What makes LaserHodl different is his ability to fuse political philosophy, game theory, and spiritual language into a coherent worldview. He doesn’t argue for Bitcoin—he asserts it as inevitability. He paints the fiat system not as flawed, but as fundamentally corrupt, and Bitcoin as its only viable counterforce. For those already orange-pilled, he’s not onboarding—he’s fortifying. In a world begging for nuance, LaserHodl delivers clarity. Cold, sharp, and unrelenting.

♥ 2 – Rockstar Dev

The Cult Engineer

Rockstar Dev is the masked engineer who made open-source development feel cool. As a core contributor to BTCPay Server and builder at Strike, he earned respect through code—but his anonymity, humor, and community presence turned him into a folk hero. He’s proof that in Bitcoin, you don’t need fame—you need commits and conviction.

Rockstar represents a new archetype in Bitcoin: the stylish dev, the anonymous leader, the memetic engineer. He combines deep skills with sharp culture, helping build tools and community simultaneously. In a space that sometimes separates builders from believers, Rockstar lives at the intersection—and lights it up.